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Abstract

The purpose of this research study is to study the new ways of community tourism

model after the Covid-19 era, a case study of Ban Sop Win, Mae Win subdistrict, Mae Wang

district, Chiang Mai province with the objective of studying the potential in term of community

tourism, the new normal after the Covid-19 situation and study the new normal community

tourism model after the Covid-19 situation of Ban Sop Win, Mae Win subdistrict, Mae Wang

.
district, Chiang Mai province This research used qualitative research methods, including in-
depth interviews and a focus group interview. The data providers were divided into two groups:

five tourism operators and five community enterprises The research used a purposive
.
.
sampling method to select the informants The interview form was used for in- depth
interviews and the discussion issues were used for small group interviews Data from the
.
interviews were analyzed through content analysis.

The research results found that after the outbreak of Covid-19, the community has

organized community tourism at Ban Sop Win on the basis of the community’s potential for

organizing community tourism in a new way. The community has collaborated with the Mae

Win subdistrict administrative organization to work out on a community tourism development

.
plan This provides tourists with the opportunity to live as community people in order to
.
preserve and convey their lifestyle, culture, and community traditions to tourists The
organized activities take the environment into account In this regard, homestay operators
.
have taken measures to manage the number of tourists Since the announcement of Covid-
.
.
19, rooms and equipment in contact with each other have been cleaned to kill germs This
is an endemic disease that does not require disease screening but there are measures for

tourists to wear masks in crowded areas to protect both business operators and tourists.

Key words: tourism, community, after Covid-19 era