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                                                       ABSTRACT

                       This research was quantitative research which the objectives were 1. To study the level
               of needs of Chiang Mai Rajabhat University students in developing their potential 2. To study

               methods  for  developing  the  potential  of  Chiang  Mai  Rajabhat  University  students  and

               3. To propose guidelines for organizing extra-curricular activities to develop potential of Chiang
               Mai Rajabhat University students in the arts and culture preservation. The sample group was

                                                                            th
               389 students from Chiang Mai Rajabhat University, in the 1 -4  year of regular session   The
                                                                         st
                                                                                                    .
               tools used in this study were questionnaires and data analysis which were descriptive statistics,
               distributed in form of frequency, percentage and content analysis.

                       The  research  results  were  as  follows:   The  level  of  needs  for  self- potential
               development of Chiang Mai Rajabhat University students was at a high level, representing

               90.75%.  Overall, Chiang Mai Rajabhat University students had a need for  self-potential
               development in form of training at a high level, representing 73.75   and the guidelines for
                                                                                 %
               organizing extra-curricular activities to develop the potential of Chiang Mai Rajabhat University

               students  in  the  arts  and  culture  preservation  should  be  as  following  Training  activities,
               Duration of activitie should be one day activity, Monday-Friday during 8.30 a.m.-04.00 p.m.

               Location   Chiang Mai Rajabhat University, Wiang Bua campus, Muang district, Chiang Mai and
                        :
               the subject of the activity must be included language, local wisdom, personality and essential
               skills for the 21  century development.
                              st


               KEYWORDS: Students’ needs, Students’ development, arts and culture preservation
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